Oh Hyeon-gyu's Impact: Scoring Records and Commercial Success
South Korean forward Oh Hyeon-gyu has made a historic impact at Beşiktaş JK following his transfer from KRC Genk. Oh has become the first attacker in the club's 123-year history to score in three consecutive league matches immediately following his debut. His performance includes a notable bicycle kick goal that has quickly established him as a fan favorite.
Beyond the pitch, "Oh-mania" has generated significant revenue for the club. Beşiktaş has reportedly sold 10,000 jerseys associated with the player, generating approximately 1.64 billion won (50 million Turkish Lira). This commercial surge has already allowed the club to recoup roughly 7% of his transfer fee. Thousands of fans recently attended a signing event at the club's stadium to meet the striker, highlighting a level of popularity that rivals or surpasses other South Korean stars who have played in Turkey.
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